As efficiency program managers face increased pressure to meet ambitious energy savings goals, program providers must deploy more effective strategies that can deliver larger amounts of persistent electricity and gas savings at lower cost to ratepayers. Today, many program managers rely on both rebate and behavioral programs to meet the requirements of their residential and small-to-medium commercial portfolios.
Behavioral programs are attractive because they can deliver a high volume of energy savings by reaching large populations via opt-out marketing campaigns. Rebate programs are attractive because they can deliver deep and persistent savings for any customers who install a particular product or technology. But where one type of program thrives, the other falters. In other words, to meet the increasingly ambitious goals placed on utilities, behavioral programs must begin to deliver greater depth and persistence of savings, while rebate programs must begin to reach and convert more customers.
As a result of the respective limitations of behavioral and rebate programs, efficiency managers must often choose between scale and volume, on the one hand, and depth and persistence, on the other. Unfortunately, energy efficiency markets across the United States and abroad can no longer afford to have to make this choice – the goals are simply too ambitious for a business-as-usual approach.
Essess’ Thermal Analysis Program (TAP) is an exciting new addition to the energy efficiency marketplace because the program design enables our utility clients to achieve both the scale of a behavioral program and the depth and persistence of a rebate or technology installation program. As an opt-out marketing program, TAP can reach hundreds of thousands or even millions of customers within a utility service territory; yet thanks to Essess’ thermal imaging technology, TAP reaches those customers with highly specific intelligence around structural improvements. This kind of intelligence goes well beyond behavior change measures to motivate building upgrades and deliver deep and persistent savings that can be relied upon for years to come.
TAP’s potential to generate deep and persistent savings across large populations of customers makes it a powerful addition to any efficiency portfolio, whether implemented as a standalone program, as a supplement to an existing behavioral program, or as a marketing platform to increase conversions into rebate programs. The utility energy efficiency market will no doubt face challenges in the coming years as savings goals continue to rise and certain lighting programs upon which utilities have heavily relied are phased out. We are committed to being a trusted partner that helps our utility clients face these challenges head on. Working together we will overcome these challenges while delivering superior customer intelligence and satisfaction that helps secure the utility’s most important asset: the customer.